consumers in a friendly and impressively ways. And, advertisements are considered as a mean of competition to ease distribution between each brand as their trait or convenience are unified in modern marketing environment. Besides, consumers has been experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the com
was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which are ran by the E-land had the lowest.
consumption of pharmaceuticals accounted for nearly 57 per cent while the rest 43 per cent was constituted by exports.
1.1.3 Expectation
In the long run, the market is expected to maintain a healthy growth rate of 12-13 per cent. It is expected to cross US$ 10 billion mark by 2010 and would reach US$ 12 to 13 billion approximately, by 2012.
1.2 Exports
1.2.1Formulation exports would le
and Sound by Allen & Hoegg
Ex) Sprite soda
Compare between the two options
taste Consumption Object
Way to express the influence of specific class
The standard that classifies the social class
Learned ability of socially, cultural
Way of the taste’s expression
Subjective side : Personal or Individual
Everyone has his/her own taste
We can not dispute about it
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern